
MOBILEX 06
Peter Adderton
Founder & CEO, MobileX · Founder, Boost Mobile
Peter Adderton is the Founder and CEO of MobileX, a wireless carrier built to give consumers greater choice and cost control. With MobileX, he introduced an individually customized wireless plan powered by artificial intelligence.
For more than two decades, Peter has challenged the wireless industry to make mobile service more affordable and accessible. He founded Boost Mobile in Australia in 2000 and expanded the brand into New Zealand, Canada, and the United States, helping it grow into one of the world’s most recognized youth wireless brands.
In 2011, Peter co-founded Mandalay Digital, now Digital Turbine, and helped grow it into a publicly traded technology company whose platform has been adopted by mobile operators and device manufacturers around the world.
He also founded Amp’d Mobile, pioneering the concept of a wireless carrier as a mobile entertainment company. Peter continues his legacy of consumer advocacy and category-defining innovation through MobileX.









